Welcome to 2020 and this ultimate list of Growth Hacks. We are constantly scouring the internet about great new growth hacks and we’ll continuously update this list. make sure to check back regularly as we aim at providing the longest, most complete list of growth hacks and tactics on the world wide web.This list will be always available to you and it’s 100% free! We aim to grow this list to over 1000 growth hacks shortly.This list is divided according to the AARRR Pirate funnel model of Dave McClure’s Pirate Metrics for Startup Growth and is at the moment a bit acquisition heavy.This will, however, change soon as we are continuing to add more growth hacks to the list.Use this list to hack your way to the top!Let’s dive right in!I. ACQUISITION GROWTH HACKSUse your customer feedback Contemporary technology allows customers to independently do their research on products in the market. Have a platform where potential customers give you feedback, even before launching your product. This input can be a useful tool to upgrade what you have to offer and shows you, customers, you value their opinion. These incentives are great for when you are looking for preorders.Make sure your clients know how to use your productCustomers struggle when they are exposed to a new service and sometimes fail to use it effectively and maximize its benefits, which can also lead to your customers not valuing your product\u2019s worth. Have tutorial videos, interactive platforms or tours that help new users understand how your product works and all its capabilities. Research shows that visual content attracts people’s attention most.Be thoughtful of the message you want to send to the worldTake the time to craft a compelling message for your website\u2019s homepage, you have about less than a minute to get people who visit your website for the first time to stay. It\u2019s important to give a good first impression to get them to stay and explore.Keep you opt-in forms shortContact information is key for improving your sales and targeting your customers. However, people might get annoyed if they are asked to fill up very long opt-in forms which lead to them not filling it up at all. Keep it basic and only ask the necessary, keep in mind people can be reluctant to give personal information like their address, their phone number, etc.Use a tagline in your email signatureA nice tagline catches the eye of people and keeping casual, perhaps even as a \u2018ps.\u2019 has been proven to charm potential customers.A catchy tagline after your email signature leading potential customers to your website is a great method to increase your user flow.Don\u2019t forget to prioritize referralsReferrals make a big difference in customer acquisition. People are more willing to buy a product or service recommended to them by someone they know or trust. To achieve this you need to offer your customers something irresistible in exchange for a referral, not only people within your target market will find out about your product, but this will also keep your current customers happy.Use exit pop-upsAs its name suggests, an exit pop-up is a pop-up that appears when it detects your site\u2019s visitors are about to leave. These are great lead magnets, especially if they offer something irresistible to your visitors, this can be a discount, a cheat sheet of your program, a gift, or any piece of information they might find of worth. These work particularly great for mailing campaigns, to send to those who didn\u2019t show interest for the first time.Gamify your onboarding processMake a fun process for your clients to get involved with your product. This rewards your visitors with incentives for each action you want them to do. This keeps them interested and coming back for more. Even before your launch, having an interactive contest for a final price that requires your customers to share your social media posts, post pictures with your product, etc. it does not only broaden your exposure but increase fidelity.FOMO\u201cFear Of Missing Out\u201d. Social Media has people wanting to be involved in everything, people become anxious when they are unable to relate to what other people rave about, this increases their desire to want to purchase a product or service. Sometimes restricted access stands for exclusivity. This makes your product a status symbol, everyone will want to get a piece and could be even willing to pay extra to enjoy your product\/service.Videos work wonders74% of internet traffic worldwide goes to online videos. It\u2019s clear that videos are the preferred form of content people consume on the internet, they don\u2019t even have to be professionally recorded, the most important thing is compelling content that goes viral, which not only gives you great exposure but if it is successful it can give you significant revenue.Know your limitsGiving your customers a free trial for your product can get you many sign-ups, but no revenue. This is a struggle for many start-ups, to get their customers with free accounts to upgrade to a paid plan, the best way to achieve this is to set limits for the free accounts, such as: restricting the number of monthly usages, completing one action for a specific number of times, log-in frequency, add interruptions, etc. Set a limit to the length of your free trial, so users are exposed to what your product has to offer and once their trial is finished they can receive an invitation to maintain these benefits.Solve a real-world problemPeople look to solve their problems on the internet, If you offer an easy, quick solution they will be more likely to come back for more. Its effectiveness can lead people to go for a free trial to then later be a paying customer.Take advantage of all possible channelsPut yourself in your customer\u2019s shoes and explore all possible channels where is possible to target them. A great example is how the founders of Airbnb expanded their limited lists of properties through Craigslist growth hacking their way to success.Traditional forms of advertising do work!Startup founders are usually reluctant to traditional forms of advertising, particularly because they tend to be expensive, but many companies have had their money’s worth with the results. After studying your target customer\u2019s channels, consider if an investment in traditional advertising would work for you.Address your sales directly to the decision-makersParticularly if you are a B2B business, your sales might be limited by the gatekeeping of traditional contacting. Get your sales team to contact the right people and save time for getting new customers. LinkedIn is a great outlet for finding people in charge and making a professional approach.Keep the flow comingKeeping a constant flow of visitors on your website, if you already have a good domain you need to increase your visits. This way you will increase your website\u2019s search engine rankings, which represents a benefit since 32.5% of people click on the first organic link on Google, this will get more eligible customers to your site.CollaborateIntegrating your product with others that are more popular can give you a reach to plenty of potential customers. This is what Spotify did by integrating their app with Facebook, people shared music with their friends which led them to head over to Spotify.Have a narrow focus Many startups look to broaden their target market as much as possible to increase their customer acquisition, however, the best way to customer acquisition is to focus your product to a specific target and grow from there.Take advantage of customer impatiencePeople want things right there and then. Take advantage of people\u2019s impatience by offering them a golden ticket, something that gives them priority over other customers creating and an additional form of income.Marketing SprintsInstead of creating long marketing campaigns that last several months, run them for just a month. This way the content published is more focused and keeps your team agile, making adjustments quickly to reach your goals faster.Have an email hunting strategy to reach the right personIf you are a B2B, gather a list of companies that could be your potential customer and signed them in an email hunter program to get their contact details, double-check you are reaching the right person with the information you have of the company and use a personal detail. Careful, if this is your way of pitching a product you don\u2019t want it to be spam.Social Media 4-1-1 StrategyThis strategy was first developed by digital content creation agency Tippingpoint Labs, whereof every 6 posts you post on social media, 4 posts should be pieces of content targeting the influencers in your field (re-posts, tags, etc), 1 post should include original content created by you, and finally, 1 post should be sales-oriented, could be a discount coupon, a promo, etc.Expose your products in the right platformsPlatforms such as Product Hunt can increase traffic on your website and customer feedback. Exposing your product in free largely used platforms can make you more visible.Comment on blogs related to your product Make comments on popular blogs to increase movement flow on your website. Be careful not to become spam, only comment in spaces where your product has relevance. Growth marketer Sujan Patel gives detailed instructions on how to properly use commenting as a growth hacking toolConsider recording a PodcastPodcasts have become a very popular form of consumption of content, try to look for the top podcasts in your industry and approach them to appear as a guest or just to get your products mentioned in their platform.Brag on your customer reviewsIf you get a good review from a customer, make sure to share it in your social outlets for the world to see!Do the proper research to show your product works Proof that your product can do the stuff it promises by accumulating customer reviews that show that your product helps people. Make sure to share and distribute these reviews through email campaigns and your different social outlets. Work in your Public RelationsMany of the successful bloggers and journalists out there can promote your brand. Any small publication that can be written for you helps your brand gain recognition and aim for bigger publications. To begin with pitch your product to publicists in your field to increase your follower count, try to get in touch with influencers active in your field, and be sure to sell them the \u2018why?\u2019 someone should write about you.Contact authors that published something recently Have alerts to be notified when a publisher writes something in regards to your field. They will be more likely to update their content or add a link to your site in the early stages of their publication. Check this guide on how to do this. Get free PR Reporters are out there looking for a story to sell. If you can give them a good story about yourself it\u2019s a win-win situation. Media outlets such as HARO, MyBlogU, PRNewswire are great to get your first press release. Invest in video marketingVideos are the most consumed form of media on the internet, even if it is not a video of your own creation, sharing videos increases people\u2019s flow in your website and social media. Research shows that videos generate 1200% more shares than text and images combined, a video in your landing page increases conversion rate by 80%, also sharing videos directly on Facebook instead of YouTube will have 10 times more outreach!Do an interactive activityConsider hosting Meetup, this is a great way to expand your mailing list. Figure out how your brand can benefit from a meetup either by doing an informal promotion campaign, knowledge sharing, etc. It can be simple and informal, the important thing is that you engage with your attendees through email afterward. Make a book out of your contentIf content creation is a big part of what you do to interact with customers, consider publishing a book. If you have a blog and post content, probably only people within your field will consider reading these posts. However, is you group all this content into a book with an approachable name (If you write about accounting have an \u201cAccounting for Dummies\u201d book) you can expand to an interested customer segment. Amazon Kindle offers affordable ways to be published. Influencer marketing Influencers, as their name states have a great influence over an audience. Social proof of the success of your product can represent huge conversion rates of customers. Look in Social Media who are the popular influencers from your industry, keep an eye on the hashtags that are used most by your target group, build a profile that accommodates this segment and make sure your post attracts their attention. Usually, influencers are not hard to contact since they also benefit from collaborating with you. This website further explains how to get involved in influencer marketing. Is your main target customer female? Make sure to use Pinterest.If you have a product that mainly targets women to be sure to sell it through Pinterest. This social media has over 110 million active users out of which 71% are female. Pinterest\u2019s \u2018Rich Pins\u2019 give users the option to purchase or see your product without leaving the social media platform, you can have a checkout through Pinterest.\u00a0 Find more information here.Help people, don\u2019t spam them!Blogger Matthew Woodward came up with a method to successfully run a blog that actually helps people. Begin by selecting the focus of your customer target and the social media network they use most, additionally find the relevant groups in the industry and keep them present in your content. Make sure to study the problems of this target group you\u2019ve selected. Here are the detailed instructions on how M. Woodward did it.LinkedIn groups are the perfect source of feedback.LinkedIn is filled with experts and professionals who are more than willing to share their opinion, try new tools, etc. Contacting the active members of these groups can help you increase traffic and social proof in your website, make sure not to spam these groups because professionals will have an opinion about it, instead of advertising your product directly engage in the group and present your ideas.Advertise through Whatsapp! It\u2019s not within Facebook\u2019s interest that you advertise through Whatsapp, that is why most people don\u2019t think to use this social outlet to promote their product, however, it is very efficient. Sync all your campaign contacts with your phone and do a Whatsapp broadcast message, keep in mind this infographic and these tips to successfully advertise through Whatsapp.Automate your social media postsThe most efficient way of growth hacking is to automate as many tasks as you can so you can be as efficient as you possibly can. Meet Edgar is a great tool for social media automation. You probably know which of your posts are performing the best, gather all this data and set it up in Meet Edgar, this program learns which of your content has the best performance and periodically shares what works best. Catch people\u2019s eyes with your headlines Your headlines need to capture a reader\u2019s attention, Media outlet Buzzfeed recently published a list of words that headlines have to include to get the most shares. Adap this to your content and have a personal list of headlines you can need for every occasion, keep these tips in mind!. Like for like, share for shareThere are plenty of social media apps to get likes for likes or tags for likes, where if you give liked to other people you\u2019ll get likes, tags, shares, etc. in return. By all means, there are also platforms for growth hackers like Lincolider, Viralcontentbuzz, and DripRevolution where content creators such as yourself help you share your content, sharing is not compulsory, but it is the way to have free tokens (money) to purchase your shares. Content aggregation sites can help you boost trafficThere are websites out there that update their content in real-time that are meant to display tons of content. People submit what they would like to see and where they can read about it. If you submit your page to these sites it will have an hourly update to display your news. Some of the most popular sites are: Feedly, Fark, News360, AllTop, BizSugar, AffBuzz, Inbound, Blogarama, Blogrific, BlogCatalog, Discover and PopURLs. Some other paid options are: Blokube (~2.5$\/month), Blog Engage (~25$\/month),\u00a0 EatonWeb (~35$\/month), BlogSearchEngine (~30$\/month), SpillBean (~25$\/year)Publish your content in collections Divide your content into thematic collections, this is a great way to organize your site and for people to easily find what they are looking for. This is also a great method to republish old content to your audience in a new way by targeting different personas with each theme. Look at this example of the ideal structure of collections. Try to republish your content in larger sites This hack is fairly difficult but if what you seek is to reach as many people as possible across multiple platforms, you should try this hack. Beforehand, make sure your already published content has gathered some backlinks, otherwise it will be easily outranked in bigger sites. Publications like Vox, Elite Daily, Mashable, Entrepreneur, and many more are very accessible to get your content published. People like a good presentationFor republishing your ideas, consider turning some of your content into slides. People love visuals and Google Slides is the easiest tool for creating a presentation for your WordPress blog post. Make sure to also submit your presentation to Slideshare, Scribd, Speaker Deck and many more! If you decide to do a presentation keep it interestingMake slides that are attractive to people, to keep your audience engage incorporate inspirational quotes, particularly if you are giving business advice. If is it possible to reach out to the person you are quoting, do so and try to ask them to promote your presentation. This is a great method to widely distribute your ideas and to create bonds with leaders of your field. Submit your content as an answer to a questionPeople are constantly asking questions on the Internet, and someone has likely asked something the article you published answers.\u00a0 Make sure not to spam but instead, try to more or less answer the question briefly and then link your article. Sites, where you can answer people\u2019s questions, include Wiki-how, Yahoo Answers, and Quora. This will increase traffic to your website Backlinks work wondersResearch shows that one of the main factors that determine website rankings are having several high-quality backlinks. There are several guides online on link building and several techniques to acquire quality links. Make sure to look up these techniques, guides, and tools. Videos are the best option for backlinksLink to a video is a very easy way to perceive information. Make sure to choose a video platform that works accordingly to your sales strategy. YouTube is great to earn backlinks, to fix it gets the URL of the video and copy-paste it as one of your competitors in Linkody, this way you\u2019ll see all the websites that have given you a backlink, then, with this information you\u2019ll need to reach out to these websites and ask them to redirect to your website instead. Another option is Wistia, for your site to earn all the backlinks, this platform allows you to have a fixed process, that way you can focus solely on marketing the content. The Skyscraper TechniqueThis is a great technique to increase traffic and improve your network. If you have written some excellent pieces of content, you can find articles linked to similar posts and contact them. Google articles related to your content that are inferior to your post, add the domain of those posts to your Linkody account as your competitors and this tool will find all the links. Filter each article\u2019s URL to find all the links that are directed to it, then exports these links to CSV and the outreach these contacts! Promote your Android App with AdWordsSome services when you google them, the first option that appears is a redirection link to the Play Store where you can download an app that offers this service. You can also set this up for your App! Look how it is done in this video! This is a great method to increase traffic and to have users re-engage with your product! Use this guide details 20 quick steps to successfully get through this hack. If you have difficulties with Adwords they have a customer little helpers ready to assist you! Promote your App and promote on your AppThis hack is great to increase your downloads. For Android use AdModb which cross-promotes your app for free, this is the guide on how to do it. For iOS Apple works with Search Ads, this system helps your App rank higher, it is a pricier option, but you can get free credit to kick it off. For Android and iOS, you can use AdMob Mediation is the solution for Google and AdSense for mobile, this lets you have ads on your App, this is how.Post you App in directories Increase the traffic of your App and gain exposure. Use this list of 100 App directories, exposing your App in these platforms help you gain organic traffic. Go through the list and submit your app to these directories one by one. Get your App to win a prize This is a great method to increase traffic, gain exposure and have social proof! There are several platforms where you can get \u201can award\u201d for your app! We recommend you to sign up to these pages: BestMobileAppAwards, GlobalMobileAwards, AppGrowthAwards2019, DrivenxDesign, and MobileVillage Regardless of whether you win or lose you will get the recognition anyways! You can get a badge you can include at the bottom of your webpage!\u00a0 ASO (App Store Optimization) It\u2019s a simpler version of SEO, the goal is the same to get you content organic traffic through keyword research, on-page content optimization and get backlinks. For ASO find the most popular keywords people would use to search for your app and implement them in the name, description, and localization of your app. However, the difference is that instead of backlinks you need downloads and reviews! Here is a guide on how to pull this off!.Make sure your top keywords are in the first 100 words of your website If you already have a set group of keywords for your search engines, make sure to include these words in the very first 100 words your visitors see when entering your websiteHave and specific keyword in your social nameMake sure to add the keyword that best describes your product\/service in the name of your social profile. This will make a stronger link to what you do to the name of your company. When someone searches this specific keyword they\u2019ll see the name of your company and create a stronger relationship of your brand to your service. Have an explainer video for your AppApp videos can help you increase downloads by 20% for iOS and 35% for Android, have animators create an entertaining video and submit it on the App store, this is a detailed guide on how to do it! Use the cross-category promotion technique!Increase your ranking and organic traffic with this hack. Create side content that interest your target customers, do this by reaching out to Apps with similar download rates to yours and climb higher, you can also go out of your industry for this! Target a similar age range, similar location segments and expand from that! Smaato is a great platform to facilitate cross-category promotions!Get at least 5 reviews that give you 5 stars!This is helpful to increase your ranking and downloads, plus your high rating will be exposed for everyone to see! Additionally, this hack is SUPER easy! Call your relatives and friends and asked them to help you! Easy peasy!Have a Facebook AdThis is a great resource to increase traffic! To create the perfect ad keep the length of your headline to 5 words, for the text length keep it to 14 words and for link description 18 words. Your ad should look like this! Usually, for ads you only need to pay 0.005$, here are some tips and useful ideas and a guide on how to target people on Facebook. Be sure to also read this article on Best Push Ad Networks and these are the topmost successful Facebook ads!Use YouTube to grow your fan baseYouTube influences find their marketeers through FameBit, sign-up and search for a Youtuber that assimilated to your product and your brand. However, be ready because it comes with a price since the good ones know their value.Create Product Listing Ads on GoogleThis is for having your product in Google\u2019s shopping options, which is great for increasing your product\u2019s visibility and improve the traffic of your website. This is a very easy process, shopping ads are available in 22 countries, and this is how it works. Get more insight from this guide. Google has released an Assortment Report which shows the products you are missing, competitor prices, etc.Use Display Network Campaign for AdsWhen you visit a website, perhaps you can tell there are banners with ads, these are usually Display Network ads. Make sure your ad looks the part because this can make or break a conversion, use these tips to make your ad perfect! Also, Google\u2019s Adwords has a bidding outlet to decide which ad to show. These are some strategies to get your ad in front of people.If you have a B2B product market it through advertising in LinkedInThis is a very efficient method to increase traffic and have brand recognition among professionals! LinkedIn has gathered this data on what their users need, make sure to take a look! Linkedin users are easier to target through advertising on the news feed and in groups, be sure to be extremely detailed. LinkedIn ads tend to be a bit pricier but that also means there is less competition. This is the ultimate guide to a LinkedIn advertisement.If you are targeting a young audience, use SnapchatSnapchat is an app mostly used by people that are between 18 to 34 years of age, within this age group it is an outlet that is used more than TV.\u00a0 Snap Inc. works all the time with brands to achieve user engagement in the form of Snap Ads, GeoFilters, Lenses, Discover Channels, and Live Channels. They also have a very active Influencer marketing strategy that mainly works with Promotions, Brand takeover, Unboxings, and Product placements, see how this market works. Learn about how some brands have succeeded through Snapchat. Download the App and film something about your brand. Advertise on Instagram In a platform like Instagram looks are important, before proceeding with advertising, make sure your account looks flawless. We suggest that you select 2-3 colors that you\u2019ll use in your posts, also use the same 1-2 filters or none, post 3 types of images (ex: quotes, recipes, etc.), try to always keep it short and use your #hashtag! Finally, make sure to include your link in your bio. Use this guide to get started and soak yourself with knowledge before giving it a go.Advertise on TwitterThere are many options you can use to advertise through Twitter, you can advertise your Tweets in Search, just like with AdWords and it performs really well. Use these great examples as guidelines! Additionally, you can get you Tweets up on the Timeline in front of your target audience, and finally, you can add to your Tweet a \u2018buy button\u2019, for this you\u2019ll need your products to be on Twitter\u2019s partner e-commerce platforms, this is a guide on how to get it done. Consider running Ads on Reddit This is a very unpredictable platform, there is no clarity on who will perform well, but you lose nothing if you give it a go! Here are some detailed instructions on how to get it done, and whenever you are ready to head over to this link to create your ad. Keep in mind Reddit offers ad targeting based on-site visits, read all about this feature before moving forward!. Bing Ads actually work!You might feel like nobody uses Bing, but you\u2019ll be surprised by their numbers! Their Ad system works pretty much exactly as AdWords, but if you are hesitant of this hack, here is a guide that might convince you!Yahoo Gemini AdsIn some countries, Yahoo is the most used search engine, find out if this is the case of the country where your target audience is ad give it a go. Yahoo works slightly different than Bing and Google, UX is a bit different but the basics are the same (keywords, ad set-up, and payment) Use this guide to move forward with this hack.Have Mid-roll Ads on Facebook\u2019s live videos!This hack is difficult, because depending on the type of publisher there will be certain restrictions, but if you manage, the success rates are unbelievable! Social videos generate 1200% more shares than text and images! Your Ads would be around 15 seconds long or less, these are the insights on how it works!.Do you feel you have a relatable lifestyle?Start a blog and be constant, people who find you relatable will read and follow you. Justine Grey, a 25-year-old mother of 2 kids, launched her free weekly email blog. It generates $5,500 per month for her.Look at your competitor\u2019s social media followersManage to target your competitor\u2019s followers since they are a resource of potential new users and qualified leads. Because they follow your competitors they already are an audience that is interested in the consumption of what you have to offer, having your ads appear to these people in comparison to your competitors can bring acquisition benefits.Re-target people who have shown interestTry to keep track of people who have shown interest in your ads, and automate a process where they are re-targeted again, especially if you have something new to offer. These people already showed interest in your product and might be keen to further engage with your ads.Have a Job Application option and add people to your Newsletter Job listings will help you promote your brand, when someone applies to a job make sure to add them to your email list and include them into your newsletter, these are experts within your field and if they don\u2019t get to work with you they will know of your product. LinkedIn can be a great platform to apply this hack. However, DO NOT create fake job postings to lure people since that is illegal and unethical.\u00a0Target people going to events related to your fieldTwitter offers a system within Twitter ads for event targeting, this tool can be used to maximize exposure within trending topics. This tool allows brands to reach event-related ad content to people engaging with event-related content. This means that you will not only e targeting those who are active in event-related tweets but also those who are viewing but not participating themselves.Use Googles Display Network\u2019s Affinity AudienceYou can target people that Google has recognized as having an affinity to what you have to offer. This is defined by people\u2019s browsing behavior, and depending on what they search for you can set an ad across site categories.RetweetJust Retweet is a tool that automates what you retweet. Doing this helps you earn credit with the contents of others while promoting them as well as yourself. Through this particular tool, you can keep track of the benefit you\u2019ve provided to others and allows you to cash that for your benefits.Make sure to be linked whenever you are mentionedYou can reach out to people who have mentioned you in their content but perhaps forgot to link you because you deserve those links! Buzzsumo is a great way to keep track of this process, as well as the No Link tool that allows you to find these opportunities.Use Callout ExtensionsCallout Extensions are an extension offered by Adwords, and they are brief details of your company and your product that are usually bellow your ad. This information given is meant to improve CTR. Make sure to list unique attracting details about yourself such as \u201cfree shipping\u201d \u201ceco-friendly\u201d etc.Associate your products with status in your AdsHumans have the desire to gain status among our peers, make sure to use this factor in your favor. In your ad, target people\u2019s ambitions, hopes and dreams, and sell your product as something they must have to stand out from their friends.Multi-Target your audienceIf you are looking for a specific person to be your ideal customer persona, reach them out through multi-targeting, this consists of isolating your desired audience with multiple layers of targeting. Make sure these layers address geography, demographics and behavioral data. The purpose of this is to define a smaller audience of the ideal personas and not waste your time and money on a reach that is too broad. Further, look into this hack in this guide.Take the pictures out of your Twitter AdsThis is a controversial hack since usually images and videos are a great source for attracting an audience. However, in Twitter, sometimes the case is that images become distracting and generate a feeling of spam in users, Tweets with images might be more eye-catching, but if you take that away you may have more possibilities of people actually taking action with your ad instead of thinking it is just pretty. Acquire contacts for your Newsletters from experts that are no longer activeReach out to those people and authors who had relevant blogs on your field but that is no longer doing that. You can purchase their mailing lists for very cheap (since they probably don\u2019t use it anymore) Approach people that you know have a list of relevant people that will be interested in your product\/service and if possible also ask the author to send an initial introduction email to build credibility and increase the value of what you\u2019ll send after. Find out which publishers your audiences followBecause of what they do and the field they are involved in, your audience likely likes a set of specific publishers to get their daily news, and updates of their fields from. These are easy to determine based on your audience\u2019s overall interests. Make sure to target the people that follow these publishers in social media and you\u2019ll have a set of people that fit your desired customer persona. Have a Carousel AdThese ads are 30-50% lower in cost per conversion and 20-30% lower cost per click that other types of Ads. They have great formatting options to boost creativity and engagement. Use this guide to find out more. Do social media live videos Do live videos of your activities to get your users to engage with you. Live videos are a great way to get interaction and strengthen relationships directly with your users. Do Q&As, host a course, the possibilities are endless! Follow the steps of this guide!Get your videos and audios transcribed If you are creating audiovisual content, make sure you transcribe it since people might not always be able to hear them and might just skip through them. This will get you keyword-rich content as well, and you can outsource this through Fiverr or UpWork. Follow this guide to complete this hack. Use Facebook Lead AdsThis is a very easy way to grow your mailing list since social media lead can help you access people\u2019s information without having them fill in forms. Your prospective customers are one-click away to join your mailing list since all the necessary fields you need from them are filled out by their profiles. Take a look at how it works!Stock Images Feel free to use stock images if you can not invest in photography of your own. Try to use pictures that look more natural instead of obvious rigid poses, since you don\u2019t want to give away that they are stock photos. There are plenty of sites you can get these pictures from, either for free or for several dollars, use the ones that fit you best. Use Facebook Audience Network TargetingFacebook Audience Network is an off-Facebook, in-app advertising network for mobile apps. It is meant for Advertisers to use to have their ads appear in customer\u2019s mobile sites other than Facebook through the reach out of Facebook\u2019s powerful system. The Audience Network is optimal for retargeting\/remarketing campaigns. Target your audience based on their interests and likesLook into Facebook groups, Instagram\u2019s hashtags, and pages associated with your field. Look who are the people that like and follow these interests and target them as your audience. This is great to find people who are interested in your product and to target who your specific competitors are. Have the option to save your content as PDFPeople sometimes are interested in your content, but might come across it when they are busy, allow them to get your content in the form of PDF through the mail, so they have access to it whenever they want to read it. It is a great lead-generation tactic and can also help you increase your mailing list. Take a look at this guide. Interlink the content you postIf you post some new content in your blog that refers to past content make sure to link it, that way your readers will go in a loop of reading your content to read some more of your content. Make sure what your link is relevant and don\u2019t overdo it. Use this guide to rock this hack. Have free content People love free stuff, clearly, you can\u2019t offer your product\/service for free, but you can give free highly-relevant useful content to your customers. Make sure this content is branded and of easy access, have people go directly to the content and not your homepage. This hack is great to capture emails for your mailing list and if your content solves people\u2019s problems they will be more likely to become your paying customers. Look at this guide before you try this hack.\u00a0 Try Content Syndication Syndication means have your content be published in other sites other than your own. You can syndicate to sites that have a similar audience than yours and give you more exposure. Here are the steps to this hack. Use Facebook\u2019s Local Awareness CampaignYou can target an audience of Facebook based on location giving people the option to \u201cCall Now\u201d or \u201cGet Directions\u201d. Facebook also gives you the option to track if these ads are effective for you and if you provide a discount code you can see its efficiency with how many people provide it when they come to your business. Have your Ads trigger nostalgia Evoking feelings from the past triggers people\u2019s memories of happy experiences, nice people and joyful times. Associate your ads with happy memories from the past that make people smile. Nostalgia is proven to be a strong generator of engagement. Examples:\u201cA razor your grandpa would have been proud of\u201d\u201cA video game that will transport you back to the 90s.\u201d\u201cJewelry that will make you feel like you are back in high school.\u201dYou\u2019ll find this guide useful to proceed with this hack. Call out bigger distributor\u2019s fansTarget the audience of a bigger successful distributor who you think might be interested in your product. For example, if you sell beauty products target Sephora fans and address them directly with a redirection to your product or social media. Look further into this hack on this site. Add your location to your posts If you are targeting a specific geographical audience, have your post on social media linked to your location. This will improve your audience\u2019s engagement and have your selected persona be more aware of your existence. This is also great for boosting social media flow in the form of clicks, likes, and replies.Copy from your best AdWordsMake your paid ads more efficient and roll out on an organic audience. With the data, you have already gathered for your previous ads you can tell what your audience is likely to engage with. Use this data to improve your SEO efforts. Make sure to use this guide to improve your adsNiche Ad Networks If your ads target specific niches they will be more successful than if they target larger audiences. Use ad networks that are relevant to your product\u2019s niche, this will make your ad spending more optimal and target a more qualified audience for your product. Look at this guide on how to do this hack. Have interactive AdsThis is a pricier hack but proves to be very effective. Interactive ads usually require more page real estate, but because of this they catch an audience\u2019s attention. Try that this ad involves video or interactive elements (gamification, social media integration, etc.) This will increase your chances of people interacting with your ad. Use this and this guides to succeeding with this hack.Find out which other products your customer persona likes. Target an audience of a product that is associated with yours, Learn the consumption habits of your audience, what they buy and into which categories they transit. For instance, people who are interested in sports cars might also be interested in expensive watches. When you have gathered this information use this guide to improve your keywords in regards to your associations.Put\u00a0 your customer\u2019s testimonials in your AdsTestimonials are strong indicators of engagement and they give your product\/service greater validity. Take the time to approach your current and past clients which have shown their satisfaction with your product and ask them for a quote you can use publicly, most people will be happy to help you! Look at these examples for inspiration.Brag about your good reviews\u00a0If you have highly positive reviews, praise your good ratings. Reviews and testimonial incentivize your potential customers to confidently purchase your product. Keep this hack in mind particularly if you have a high priced offering, or are competing in a saturated market. An extra star or a positive review can be the reason a person chooses you over another product\/service. Look at this guide on how to do it.Gender exclusion audience\u00a0Perhaps the product you sell performs poorly with a specific gender. Consider looking at your ad analytics about gender, it might be worthwhile to optimize your ad spending if you focus on the gender that performs best in showing interest in your product. Look at Facebook\u2019s guide to properly apply this hack. Improve your keyword game with Quora Quora is the most popular Q&A site with over 80 million users a month. Use these questions to your favor and translate them into keywords, if you put Quora questions into Google Adwords it will generate new keywords to perfectly adapt to you. Use this guide to take all the juice out of this hackHave guest publishers in your platforms\u00a0 Have relevant authors publish on your blog, You can recruit these people by approaching other bloggers in the same field and do the same for them, or find authors that will get the job done for something you can give in return. This is free content you don\u2019t have to write yourself, which is increased by the credibility of the author. Look at this guide on how to do it.\u00a0Put your keywords in your URLs You already know your feature keywords, therefore instead of just having random URLs, include the meant keyword of the content of your site in its corresponding URL. This hack gives your visitors an easy URL to understand and remember and it will work as an anchor text, which is great for retaining the SEO benefit of your link. Look at this guide on how to do it. People care about durability Highlight the characteristics of your product and its quality. Target those customers that would appreciate the durability of your product. Here are some examples:\u201cThe longest-lasting tools, guaranteed.\u201d\u201cA watch you will pass down to your grandson.\u201d\u201cThis thing is literally UNBREAKABLE.\u201dLook at this article on how this works! Use branded links If you find a person or company that links to your competitor with their brand name it is likely a sponsored post and they will probably do the same for you. Take a look at this guide on how to do this hack. Post Daily in your social media Be constant and keep your customers updated. Daily social media posts increase brand awareness and acquire signup\/users organically since people will engage more with your content.\u00a0Study your current customer, and find their lookalikeTarget an audience that shares the same characteristics of your current customers. You can do this by targeting demographics, shared interests, geography, etc! Targeting people similar to them will help you expand and increase performance. Take a look at this guide for this hack. Ad copy about a \u201cNew Era\u201d Promote the innovation and newness of your product and position it as more updated and modern than your older products or from those of your competitors. People are all in for technological innovation, study this guide for this hack. Target the audience of an influencer in your field This hack will improve traffic to your site. If you find a particular influencer that fits the profile of your customer persona it is likely that their audiences do so as well. Create a specific ad campaign for this segment of people so you target their interest by analyzing the major names and personalities of the industry they follow. Take a look at this guide to make this hack happen.Be strategic about hashtagsThere is such a thing as too many hashtags and too little hashtags. Experiment what works best for you, since hashtags are a great source of engagement, but different segments of people respond differently to hashtags, so find out what your persona prefers. Take a look at this guide further explaining this hack.\u00a0Host a Twitter Chat This is a great hack to achieve more visibility, increase your audience and have an effect on your overall industry, therefore this is not an easy hack. Before you start a chat you need to find the topics that are relevant to your audience, try to focus on something with recent media coverage. Then try to promote your chat beforehand through your other social media platforms and gather your participants. Finally, during the actual chatting session, contribute by asking open-ended questions. Read more into this hack in this guide.Strategic retargeting If you are going to retarget people who have previously visited your website, find out exactly which of your products they were interested in and customize the ad you are going to retarget them with to show them this great product of yours that called their attention. This will encourage them to return and will also be more valuable and effective than a generic ad. Look at this and this guides to apply this hack. Use your keywords in your Meta Titles Make sure that the meta titles of your page use your most important keywords, this will improve your website\u2019s organic search traffic.\u00a0 The keyword you use needs to be concerning the content it will redirect to, be concrete, short and simple. Take a look at this guide. Showcase your product\u2019s features in your adsThis is how you differentiate yourself from your competitors, make sure to feature those characteristics that might be not immediately visible in images but is of great relevance. Have your product\u2019s great attributes do the selling for you! Follow this guide to perform this hack. Test your business model in your adsDo split-testing through your ad-copy to validate which business model works best for you. If you, for instance, have a program and look to either charge a monthly or yearly subscription, A\/B test ad copy of each model and find out which one performs best with your audience, this is the perfect way to understand what your customers prefer. Use this guide to perform this hack. Have a customized audience in Twitter You can have a specified Twitter audience with Blockspring, this tool will look for particular keywords in people\u2019s bios to see if they match your customer persona. This tool automatically gathers information from web apps such as Twitter, Meetup, LinkedIn and more, it will also allow you to tailor your selected audience using any information from email, phone number, social media handles or IDs, etc. If you are particularly targeting Twitter, we suggest you go for usernames, since the matches with emails and phone numbers are not as successful. Use these tactics to perform this hack and take a look at this example of how you should use this tool. Qualaroo if great for Funnel A\/B TestingQualaroo is a great tool to understand the \u201cwhy\u201d of your A\/B testing results. For instance, if you are testing user activation by changing the size of a CTA button, this tool will later proceed to ask survey questions about why users did or did not convert. With this information, you can double down on the factors that drove success, look at Qualarro\u2019s guide for beginners. Product positioning ad copy If you aren\u2019t sure if your customers would prefer an app, a platform, a system or whatever, you can put it for testing. A\/B test different copy to position your product in different ways to find out what would work best. This will also improve your pitch when you present your product to clients, customers, investors, and stakeholders.\u00a0Lure people to your store with Pokemon GoIf you have a physical store, especially if you are in the field of hospitality, surprisingly you could benefit from Pokemon Go. Pokemon Go\u2019s Lures has a median cost of around $0.99 for 100 Pokecoins which translates to 1 lure that stands for 30 minutes of increased Pokemon activity around your business. The ROI of 30 minutes of increased Pokemon activity should more than compensate the invested $0.99. Take a look at this guide to become a Pokemon hotspot. Promote the concept of saving timeTime is money, and people are always trying to use their time as efficiently as possible. By all means, when you promote your product let people know how much time they would save if they had your product, giving them extra time for themselves. These examples speak for themselves: \u201cSave 500 hours every year with our management software.\u201d \u201cFree up your weekends to spend time with the people you LOVE.\u201d \u201cSave 2 hours a day by switching to our product.\u201d Take a look at this guide to master your ad copy on time-saving.Have a video ad to installs your app Video ads are cheaper than static ads. You can create a video ad for you ap and promote it in your social media and in other apps. These are very efficient and stand out from other ads, it is the perfect opportunity to showcase the features of your product. Study this guide to create the perfect video ad. Keep your paragraphs short Try to keep your paragraph to a length of 3 sentences so your website is not overwhelmed with text. This is a simple hack to decrease the bounce rate and it will also increase your SEO ranking. Follow this guide for this hack. Have a Landing Page in your AppA good landing page is essential for a great first impression. Take up this space to hype and showcase the useful and innovative features of your app before its launch. Take advantage of this outlet to also gather feedback from beta testers, while the date to your launch approaches, use this to tease out details and keep things exited and see what catches people\u2019s attention the most. Take a look at this guide. Retarget people based on time Facebook allows you to retarget people based on the amount of time they spend on your site. This is very useful to narrow your audience and only target people who are actually interested. Rule out those who only visited your site for a short time and focus on those who spent some time taking a look at your content since they are the ones who will most likely convert. Find out how to perform this hack in this guide. Promote people you find interestingWrite content to your audience and recommend them to authors and influencers of your industry who you think are doing a good job. Share this content in your social media and make sure to tag them not only for them to see it, but also their audience. They will likely appreciate the shoutout and return the favor. Make sure to schedule these posts to be spread out over time for higher chances of retweets, likes, and thank you notes. Take a look at this guide on how to do this hack.\u00a0Make people\u2019s life easierIntroduce your product in the simplest and easiest way for people to catch the idea quickly. Promote this is your ad copy, sell the idea of simplicity and ease, this will have significant weight in your buyer\u2019s decision making. Follow this guide to perform this hack. Facilitate the process for people to share your content. Give people the option to Click to Tweet, this will allow people to share your content immediately and you can set it up to be linked one of your content\u2019s striking quotes. This is how it works.Be highly specific with your ad copyIf you sell a variety of products, test having ads for different products and target each category to different segments of people. This works great with retail businesses. Take a look at this guide. Promote your webinar in PinterestAllow people to pin your webinar. This hack is great to bring more attention and get more signups, beware, this would only work is the topic of your webinar is relevant to a Pinterest audience. Follow this guide to perform your best. Target your audience according to their business behavior You can target your audience by company size, business type, company age, occupation category, sales revenue, industry, seniority, funding stage, etc. This is a helpful hack for B2B companies with a specific target persona. Use this guide made for Twitter targeting.Do a targeting segmentation based on a device Does your product\/service adapt better to mobile or desktop use? Analyze your data and figure out which device form outperforms the other. Invest more in the efficient device and less on the underperformer.Find linking hubs Find those content pieces that link to your competitors, since they will likely link to you too. When you approach these bloggers\/writers\/content marketing people offer them the blog you\u2019ve written yourself to add to their content. Be sure to include relevant content and appropriate added value over your competitor\u2019s links. Follow this guide for this hack. Test rising your bidsIf you want to broaden the segments of people you reach try to increase your bid above your current level. Little by little find out which one is more efficient for you and this way you will find out which bid level has reached everyone you want to reach while remaining efficient. This will have your ad featured in more ads for people who might have not come across it yet. Use this guide to perform this hack. Have a casual picture in you adUse casual photos that are not too edited and staged. This is perfect to show how your product works in real life and real-time use. This is great to help your customers visualize what your product can do for them and it will increase your ad\u2019s performance. Follow this guide to perform this hack. Consider LinkedIn text adsIt\u2019s possible that your audience would respond better to Text Ads than to Direct Sponsored Content. You can find this out through A\/B testing which type is your audiences more responsive to. Use this guide to use this hack. Have a signature adUse Ad copy in your post signatures, this will boost traffic on your website. Make sure this particular ad is consistent and reflects your brand identity. This states your authority and social proof.Create a subreddit \/R\/ This is a useful way to boost the promotion of your brand. Make the message clear and be open to receive feedback. Take this platform to promote competitions and content, it is also useful for announcements and human AMAs. Don\u2019t forget to be moderate so discussions take a nice flow avoiding spam and trolling. Take this as a guideline for this hack. Twitter App Install Ad Use the tool App Card to have your mobile users preview and image, app ratings and easy access to the installation of your app. This tool will have this option available in people\u2019s timelines. Read more about this hack here. Outbound Linking Do your best to avoid people who come to your site from Google search to return to Google. In Google\u2019s database search is considered to be more successful if the user doesn\u2019t return to the searcher after the clicking, this is known as the time to long click. To avoid this link out to relevant sites and display the valuable information sources to keep users on your site on your terms rather than through Google. High rates on long clicks increase your search ranking. Follow this guide for this hack. Be creative with you Ad CopyUse your imagination and define reality. Use metaphors and hyperboles to exaggerate in a fun way the capabilities of your product, make it clear that you are not serious. Take a look at these examples: \u201cA razor strong enough to shave a lion\u201d\u201cLuggage big enough to pack your entire closet\u201d \u201cHeadphones that will be permanently attached to your ears\u201d Make sure to follow this guide for this task. Frequency Capping Make sure to cap the number of impressions your audience gets when they are retargeted on GDN, this will allow them to optimize your ads performance. Use this guide for this hack. Do lookalike campaigns amongst your outlets You can take your existing mailing campaign and take a Facebook lookalike audience, this is a way of expanding your audience based on your existing customers. Do a layered look-alike test to be aware of where performance drops and where it succeeds. Take a look at this guide to perform this hack. Format mattersLarge Rectangle Ad (336×280) is the most popular format on the Google Display Network and this is because it\u2019s effective. Wider ads are most likely to perform better than taller ones, mainly because the format is more reader-friendly. Take a look at Google\u2019s content on the matter. Use Content Delivery Networks Many websites host their content on U.S American serves, this affects the performance of people who visit these websites from outside the USA, mainly because international visits will take longer to load which will lead to low website performance. If you are aiming for international visits you need CDN since it is a tool that distributes copies of your static content to different endpoints in different countries which will improve your load times for all your visitors all over the world. Tools that will help and are easy to use are Cloudflare and Max CDN. Make sure to consult this guide to perform this hack. Improve the hero image of your landing page If you have an attractive landing page this will increase your conversion rate. Make sure to include a good quality and more visual hero image, keep in mind that it is not too distracting from the content and that it frames and focuses the message you are trying to get across. This guide will help you further. Address and emotional topics This is a marketing technique, you need to connect with your customer\u2019s emotions. Address an emotional topic to boost more engagement from your audience. The placement of your ads matters You probably know by this point the websites and articles your target audience is interested in. You can do site placement targeting in Google AdSense to be sure your ad appears whenever a possible customer visits a site they can link back to you. This guide and video will specify how to perform this hack. Keep your title tag to 60 characters Google only shows the first 60 characters of your web title, therefore try to make the most of them and take advantage of the display you get. Use this guide to make title tags like a pro. Pitch your data If you have gathered data that might be of interest to journalists and bloggers writing about your niche, offer them the information in return for a link that gains you access to their audience. This guide gives details on what steps to take.Find and use your competitor\u2019s keywords\u00a0 This is one of the very first things you need to keep in mind when you do keyword research. Analyze your competitor\u2019s keywords, and which ones seem to be recurrent, this way you know what is working for them and can make it work for you. Take a look at this guide about this topic.Adwords App Install Ads Through Google’s AdWords Editor you can have your ads offer the option of \u201cmobile app install\u201d, so you can run a campaign that advertises and facilitates the download of your app. Follow this guide for this hack.Fix you HTML Errors A neat and perfect HTML is key for your website’s SEO. Most of the common mistakes include having empty HTML tags and having unnecessary drive. Your website infrastructure will be stronger and faster once you clean up your HTML, use HTML validators to start this process, and follow this guide!Video build up If you work with video content, make sure to build up at the very beginning what is going to come on the end so your watches stick around, this is key because longer viewing time boosts the ranking indicator for Youtube. Take a look at this guide for this hack.II. ACTIVATION GROWTH HACKSIn-app MessagingGreat the users that land on your welcome page, this is the perfect way to make a good first impression. A friendly hello gives the sensation of an in-person interaction, have a personalized welcome header and install a chatting service.Eliminate a few form fields on your opt-in pageAsking people for their credit card even if it is a free trial adds a lot of pressure to your potential customers, they are not yet sure if they want your product yet. Research has shown that people are more likely to try out free trials without having to put their banking info, resulting in more movement in your website and more people trying out what you have to offer.After your website\u2019s welcome flow, have users redirected to your focus pointInstead of having your possible customer multiple options to get started, redirect them to your product. A tutorial on how to use your product works great for focusing your client\u2019s attention!Generate consistency of your AppPeople forget all the time which apps they have on their phones, next time they log into the website from their phone, given them the option to be redirected to the App. It is not only a reminder of the accessibility of your service, but it has a very professional connotation.\u00a0Be TrustworthyCustomers need to trust your product and its quality before investing in it, to achieve this keep in mind these 4 tips: People are more likely to trust someone they perceive as similar to themselves, products that have been exposed for larger amounts of time tend to be more trusted, people deposit trust in \u2018heroes\u2019 and last but not least the feeling of scarcity makes people want something more.\u00a0Use scarcity to your favorPeople are willing to pay extra to have access to stuff sooner than others, this is why subscriptions like Amazon Prime are successful. Create VIP offers for your best customers. Additionally, having limited time offers can boost your sales, giving people the impression it is their last chance to purchase your product with a discount that will improve your sales. Lastly, limited availability promotes exclusivity, which is a characteristic many consumers look for in a product.Customers need a boost to make a choiceMake it easy for your customers to choose by knowing what they need. Gather all of your data and draw a detailed profile of your ideal customer, be sure that your product is what they are looking for and approach them with a money-back guarantee, making this sort of compromise helps boost your sales.Create a Layer ContentThis tip works great for online magazines and newspapers. Create very interesting content (articles, videos, you name it) that really grasps your customer\u2019s attention, then in the middle of it add a pop-up for people to sign in to continue enjoying your content. This is a great method for growing your mailing list.Make sure to target your possible customers more than once For most people, it takes 3 interactions with a brand before actually clicking on its ad. Therefore, retargeting ads are crucial. There are several ways to know the specific people you need to target, there are plenty of programs that can give you the detailed information of people who have searched for your product name, people who had page clicks, people who converted, etc.Consider investing in YouTube Ads\u00a0 YouTube ads are watched by millions daily, plus you only pay if people watch your whole commercial! You can also target people throw this outlet, so your commercial pops up to people who have visited your website as well as by topic, interest, location, etc.\u00a0Avoid giving your customers unexpected costs This is a way to reduce the bounce rate of your website. Research shows that 56% of website visitors will bounce off a website when presented with unexpected costs. If you set a price, people expect to pay exactly that much, if they reach the checkout and realize they either have to pay extra in shipping, management, fees or taxes gets them to hesitate, and most likely bounce off. Present people with the final product and services prices upfront and communicate it properly before the checkout.\u00a0Copywriting skillsUsually struggle for customer activation can be blamed on the fact that your website is hard to understand, if what you offer is unclear from the very beginning people won\u2019t stick around to try to understand. Copywriting helps to activate your visitors, increase your conversion rate and communicate your value proposition clearly. Take the time to improve your copywriting skills or be willing to invest in this service. Improve your website\u2019s speed If your website is too slow or very prone to crash, people are likely to leave, this problem can be easily fixed, there are methods to know which specific files are making your website slow, sometimes pictures and videos are the cause, so make sure to compress this type of content, other times your fonts could be the problem, which can easily be changed. Improving this will decrease your bounce rate. Improve your UI\/UXA website with a nice and neat design can make a difference, take some time to implement UI\/UX hacks into your website, to catch your customer\u2019s attention. From colors, fonts to defining your main menu can optimize the aesthetics of your webpage. Have Free ShippingThere are different forms to offering free shipping, but it truly makes a difference, you can do a customer segmentation of those who can wait and those who cannot, people that want 1-day delivery pay extra, while those who wait have free shipping. Another way is to include shipping costs in your product\u2019s final price and not wait until checkout since an additional last-minute price can make your customer bounce off. Lastly, you could set a minimum order amount for free shipping, with this in mind, people will most likely try to purchase enough items to enjoy free shipping. Test, measure and improve what works best for your company. Better Email Marketing Campaigns Personalizing with a name is no longer enough, make sure to personalize your email campaign with other details people have shared with you: birthday, company name, etc. Also, make sure your content is adaptable to mobile reception since your customer is probably going to see your email from their phone. Lastly, be fun, include GIFs, memes, pictures, etc. Use pop-ups to increase your mailing list Show a pop-up just a couple of seconds after people enter your webpage, this usually gets the job done. However, to be sure also add a pop-up on the exit, if people move the cursor to exit have the pop-up appear, this with the scarcity hack will help you gain more subscribers. Have a pop-up in the guidelines of your product, if a customer is reading your content they are probably interested and looking to understand it, add a pop-up to help them with execution. Finally, have a \u2018Need help?\u2019 pop-up for those customers who are scrolling up and down your page, there is probably something they are looking for. Give perks in exchange for an emailThere are many ways to get people\u2019s email, it can be a requirement to use your website, or you can offer a discount, invite people for a pre-sell, offer email-exclusive VIP invitation, etc. An extensive mailing list makes a difference and giving small perks in return makes a difference. Twitter and Facebook are a great source for your mailing campaign It is very easy to get people from your Facebook page and Twitter. QuickSprout University has a video with a detail explanation of how to achieve this through Facebook. Mailchimp also has a guide to gather emails with Tweets!People engage more through email than anything elseResearch reveals that emails get 27 times more engagement per subscriber than Facebook posts per fan, additionally, Linkedin posts get 109 times less interaction than emails and Twitter is 222 times less engaging than email\u2026 Keep these numbers in mind. High-quality photographyMake sure your ads have quality photography of your product. If people can see your product up close and in high detail they will be more convinced to make a further approach to e your customer. People can be very skeptical when purchasing something on the internet, so the more detail you give them, the better.Send Buzz-Building emails If you are launching your product, offering exciting discounts, or hosting an event, make sure to engage with your audience beforehand to get them excited about what is about to come. Use the Local factorIf you are targeting people from a particular place, make sure to advertise your product with factors that people associate with home. Find out if they speak a different language or have a different dialect and use it in your product. People are usually proud of their roots and where they come from, make your product something they associate with home by incorporating local lingo and references to make a strong bond with your potential customers. Use the Beta-Expansion to take your product abroad If you have successfully made your product\/service very popular in one country and look forward to expanding, use a country- or geography-specific beta to study how you should reach out to new users. This is a way to test if your product would succeed in the foreign market and suggest the changes you need to successfully approach to your desired audience. These Slides explain the process of how to do this in more detailDeep Linking from Social Media This can be difficult to hack, especially in platforms like Instagram that make it very difficult to hyperlink anything to your profile. However, there are other methods to have your Facebook, Twitter and Instagram followers to be redirected to your app. For this, it is necessary to add deep linked profile links to app install pages or ones that lead to a product page in-app. Take a look at this guide and this one as well to further look into this hack. Improve your subject line game Ask your audience a question in your email subject line to get them to act and respond. i.e. ” Be honest – how are we doing?” “How can you say ‘No’ to this face?”Use fun language and storytelling Don\u2019t stick only with the facts and positive attributes of your product. People are more likely to react to an attractive fun title than to standard services, try to tell a story, your journey, where your product comes from, and why this is relevant and essential to other people\u2019s lives. Drama and emotion make the perfect environment to humanize transactions. Here is a guide to follow.Generate emotions Find a way to connect the right emotions to your product. Surround your brand with an emotional theme which will increase your audience\u2019s engagement. Use negative keywordsIf you are getting charged by the link you want to make the most of it, with the help of AdWords you will be able to see what is giving you conversions and what is not. Even if there are keywords that lands you clicks but no conversions you should consider turning those into negative keywords, this will reduce your budget and make the most of your money. Put the link to your website in your social media profilesPeople that come across your social media will look at your description, so it is the perfect place to place your link. Have your partners and employees do the same to their profiles. Offer a 1-1 Demo in a pop-up This will get people to directly contact your sales team. Some people might come across your website because they see something interesting but when they think they can\u2019t learn more about what they are interested in, they might leave. This can be avoided by offering a 1-1 demo via popup since this will actively engage with them while they surf through your site. Delete your low performing posts If you have any particular blog post that hasn\u2019t attracted many links it might be best to delete it since it could also harm your site\u2019s reputation. Read this article all about it. Limit functionality until people share Particularly if you are offering a free trial, give your customers the option to unlock all of your services function in exchange for sharing with others. This will increase your sharing rates and increase your exposure. Make sure not to give full limitations, give something away and then limit certain aspects to build them up to share. Follow this guide to perform this hack. Have a SumoMe landing page If you use Welcome Mat\u2019s Instant Landing Page the signup page will be lock making users unable to scroll through your website without filling a sign-up form. This will increase your activation rates and more contacts translate to more email conversions. If you feel that this will be a bit too much for people\u2019s first visit to your website, set it up for their second visit or for other pages other than your main page. Take a look at this guide.Promote YouTube videos on your mailing listThe mailing list is one of the mains sources of traffic, take advantage of yours and have your audience engage with your brand on YouTube. Follow up on this hack with this guide. Keep in mind the element of NoveltyMake sure that you use novelty in your ad copy, if your product is new in the market, or there is a new limited edition, or the season where your product thrives most is coming up make sure to promote that, novelty is one of the most essential ways to get people to click on your ads. Some examples are: \u201cCheck out our new line of razors.\u201d\u201cWinter is coming! Try our new designer winter jackets!\u201d\u201cGet all the latest email marketing tools on one platform.\u201dFollow up on this hack in this article. Promote YouTube videos in your mailing listYour mailing list is your most powerful tool, to increase traffic, make sure to encourage engagement with your brand through YouTube, this boost visual promotion and engagement. Take a look at this article to perform this hack. Recycle old post Commonly, all your content doesn\u2019t reach your entire audience, for this use the tool Meet Edgar to have your post reappear a couple of times to catch as many eyes possible. III. RETENTION GROWTH HACKSImprove RetentionEasier said than done? Maybe not! What to do once users have signed up? Before you proceed, keep these questions in mind: Can you get your users to use your product more than once? Is there a usage pattern (why\/when) and how can you make your product indispensable?. To figure out the answers to these questions, you need to run several tests, tweak features, create retention hooks, and work on product quality, here are some tips to make this process efficient. Also, do a behavioral cohort analysis to compare to your retention analysis, this means to compare how your retention graph compares with the retention graph for people who performed a certain way, once you know which cohort has the highest retention you know what action you need to focus in! Here are some instructions on how to analyze your retention!.Improve your customer\u2019s life cycleThis will improve your customer conversion rate and retention. You should approach your customer 30\/60\/100 days after their purchase, however, make sure that every interaction puts a smile on their face and not annoy them. Try to talk to your customers and learn how they found you and why they clicked on certain things instead of others an what made them come back! Map each interaction with your product or service and know the emotions your customers felt for each step they took. Once you have all your touch-points try to reflect on what is missing, improve your customer\u2019s experience, here is how to do experience mapping, and these are some examples of the 5 most successful emails that resurrected gone customers.Have your onboarding experience be more personalizedYou can have different onboarding templates divided into categories that determine which would fit your customer best,\u00a0 focus on you Welcome Message, Product Tours, Progress Bars, and try to simplify the process as much as possible, get more details on how to do it here and check different onboarding tools you can use to perform best.Improve your free-trial30 days don\u2019t convert people you need to be more clever to get your subscribers to become active users, try to in the meantime of their conversion to teach them how to use your product\/service. Break down your 30 days trial into smaller sections and determine what do you expect of people during these days so they stick around and eventually pay. See if your target customers learn more by doing or by watching. On-board with a video of s step by step guide of what you have to offer.Limit your free trial to 7 days, with a chance to earn more free days if they follow the guide, this will likely get them more involve and more likely to become paying customers. Use these tips to successfully apply this hack.Have client be onboarding through hangouts and peer-to-peer walkthrough Create a pop-up after people sign-up with an invitation to meet you! Because who better to explain how to use your product than the founder of the company? This is great to onboard, educate and gather user feedback, from this meeting you can also gather what is your customer\u2019s FAQ! These are some great signup tools: YouCanBook.me, NeedToMeet and CalendlyKeep your customers happy! Sounds pretty obvious, but in most standard businesses 80% of their revenue comes from 20% of their customers, meaning they are an essential priority and they need to be treated as such! Offer interactive customer support aiming for first contact resolution. Delight your top 20% with written thank you cards, offer a free upgrade, know their birthdays and give them special offers, send a gift, discount or anything of this sort! Follow up with people that used to belong to your top 20% in the past with a promotion to incentivize their comeback. This is a great guide to keep customers happy. Have your App Indexed to reactivate usersIf you have an App it is very possible that people who have downloaded it have completely forgotten about it, if your App is indexed, next time your customers look for something online related to your product\/service a redirection to your App will be the 1st result of their search. Watch this video so you have an idea on how to set it up and the benefits it can bring you and if you want to dig a little deeper here is a guide of indexing business. Take the time to make written thank you cardsYou can even outsource this methodology. Look at how other startups have successfully automated this technique. It might take a little extra work but research shows the outcome is successful 99% of the time! Have people\u2019s behavior trigger notificationsFigure out what you can track of people while they use your App (steps, last order date, last login, clicks, etc) and from that send personalized notification depending on their behavior.Make \u201cstep-by-step\u201d videosThis hack depends on your field and it\u2019s a great way to increase engagement, digital publishing is one of the most profitable industries and this hack can create decent revenue. Offer your customers easy guidelines to problems they are struggling with, this is great for fitness, health, recipes, etc. Be the authority people are looking for, see this example by Moz who teaches SEO to people every Friday! Make sure to also publish your content as courses in outlets like SnapGuide, Guides.co, Quora, Wiki-how, Wikipedia, \u00a0Lynda, Skillshare, etc. If you get enough positive feedback, you can start charging money. Have automated inquiry responses People are impatient and even more is they have an inquiry and if their issue is not serious enough it is likely they will leave if their problems are not solved quickly! Customers want their inquiries to be answered within 1-3 minutes and when their issue is serious enough you can be sure that they will leave if you cannot live up to their expectations. Use Chatbots for free to address this! Most people use Intercom, but another more customer-friendly option is Chatfuel. You just need to sign up and import your FAQ with their respective responses, there is no need for coding and if a customer asks a question someone has asked before the response will appear automatically!Certify your usersIf your product has been a while in the market and has become mainstream, you can certify your customers, they can use this badge you\u2019ve granted them on their LinkedIn profile, email signature, and business cards! This is how Hootsuite did it, and if you have a more complex sort of product, you can follow Salesforce\u2019s approach, with advanced, high and medium certifications. Reduce the rate to which your customer\u2019s stop subscribing This is called your Churn Rate, and if you can predict the reason behind it you can work in having people stick around. Find the predictable reasons and gather them in an excel sheet with this format. You can then translate this into data, count how many times customers left due to a particular reason, and if this has happened a significant amount of times you can categorize this reason as a prediction of churn. To prevent these predictors from happening, send an email to people that haven\u2019t logged in for more than 30 days with examples of how they can use your tool, you can have this automated. Make sure you see these tips to readdress a customer that has lost interest. Learn from your customers that are cancelingHave a \u2018cancellation experience\u2019 if they are canceling your service, make sure to include options when they do so that give you feedback on why they are canceling. When they fill in a canceling form include options as to why they are doing it, such as: \u201cI run out of the free trial without a testing tool\u201d \u201cToo expensive\u201d \u201cDidn\u2019t fully understand the product\u201d etc. You can use apps to do this for you, like LessChurn, Typeform, Qualaroo, and Polldaddy. If customers have further questions, give them options to chat directly with you or book a meeting with you. Look at this example of a successful cancelation experience. Improve your Welcome emailPeople need more than a greeting from the founder to be surprised. Use this opportunity to start a conversation, let them know what features the company and what it is working on, make sure to also invite feedback. Include ways the can reach and follow you, like your WhatsApp, Snapchat QR, invite to your VIP Slack group. If you get personal it boosts your customers to feel especial Celebrate features release If you release a feature, it is the perfect time to make your brand shine! Intercom is a great tool to communicate new feature releases, you can even automate that those customers who haven\u2019t logged in for a while get a \u201cWhat\u2019s New\u201d notification. You can also ask for feedback in the form of \u201cfeature request\u201d and you can also have \u201cdummy features\u201d for beginners, learn from this \u201cfeature to market\u201d strategy. Find appropriate occasions to get in contact with your customersYou can contact them with particular issues, like the fact their card is near expiration or reminders of this sort. However, you can also send a reminder to let customers what they are missing out, you can do this on their Birthdays, the holidays, etc. Also, use cross-sell and up-sell increases your conversion rate by 3-5%. You can use the Attentive tool to contact your customers when there is a reason to. Offer Premium accountsThis is an efficient way to make your 20% of top customers feel special and have a sense of belonging in your company. Create a special Slack team for your top users, and share with them new product updates before you do so with the rest, give them 24\/7 support, etc. Study how you can apply this hack in this post!Always know when people are talking about you and what they sayThere are tools that let you know when your brand is being mentioned in blog comments, posts, tweets, etc. Colibri is a pricier version, Hashtracking is cheaper and Tagboard is free. Engage with customers in social mediaParticularly Twitter is great for this hack, depending on your product you can find people that require what you have to offer. If you are in the food industry target people on Twitter talking about being \u201chungry\u201d \u201cmunchies\u201d etc. Use this outlet and searching for KW and filter them by city, or other specific words. Once you have found your target people engage with them, reply to their comments! Here\u2019s a guide for an efficient search guide. Have LIVE content If you have a strong mailing list, and preferably over 2000 subscribers and start offering workshops online that are live! This will keep your community active and add to your revenues. Donate to charity People like socially active companies, and are more likely to purchase from you if they feel they are contributing to a good cause. The shoe company TOMS developed this idea that for every pair of people bought from them, they would give one to someone in need. This incentivized customers to purchase from their brand. Have random rewards Black Friday and Birthday Discounts are a predictable thing. Giving people random rewards keeps your customers active and addictive. This is a perfect hack for retention, here is a guide on how to do it.\u00a0Automate the timing of your emails People have different schedules, or if your client list is broad enough they may even live in different timezones. Make sure to segment your email list to send out outreach emails that will engage with your potential customers at their ideal time. Boomerang is a great tool for this hack Know your engagement trends Create a report that shows you with which type of post does your audience engage more, use these trends to publish more of that type of content that is keeping your audience active and increase your engagement over time. Optimal payment outlet\u00a0Failed payment attempts generate significant rates of churn. This is usually because of an expired credit card, you can avoid this if you optimize your payment page. Get your customers to click on a link where they only have to fill out a form and move on without having to log in or fill in more requirements. The easier you make it for them, the better. Use this guide to apply this hack.\u00a0Make your WhoIs public Google has determined that public WhoIs give customers a sense of trustworthiness, while private WhoIs can be seen as if you a hiding something. Look at this guide about ranking factors. Have a customized experienceGive your users the control to customize their experience with your service\/product. This feature can be a strong selling point, especially if your competitors don\u2019t have it. Look at this guide with great examples on how to do this. Have your customers fill in surveys You can create surveys for different topics that surround your product\/service, try to have them focus on feedback. For instance, you can have a survey for users who are not satisfied with your product and ask them how you can improve. Do this for other aspects of your field, and this way you can also target people\u2019s interests and send them a newsletter based on their answers. Look further into this hack on this site. Keep your \u201ccart\u201d steps simple\u00a0 Card abandonment rate varies between 60% to 80%. To improve this keep the payment steps simple for your customers, make sure to ask the minimal information you need from them and if possible condense everything to a single step. Make sure it is adaptable for both desktop and mobile use.Milestone Journalist Pitch\u00a0If you have had journalists promote your brand, keep them informed of major updates they might have contributed with. They could use this information not only to highlight their influence in the field but also to have a second follow up of your product and brand. Take a look at this guide.\u00a0Have the payment procedure adapted to mobileMost involuntary churn is a consequence of failed payment attempts and this usually happens because of expired credit cards. It is possible to avoid this churn by adapting your payment method for mobile access because this will simplify the process by avoiding extra links and login info that make the process harder. In mobiles, customers just fill everything in and move on. Follow this guide to perform this hack. Ask people what they would like from youSend an email campaign that asks your subscribers what topic they would like you to address on your next piece of content. Show interest in the challenges they are currently facing, or what they found to be a successful habit. Make sure to gather heir responses and create some content in regards to it, take advantage of this and use direct quotes from the replies you get to give additional meaning to what you are sharing and showing your subscribers that you do care for their concerns and opinions. This guide is really helpful for this hack. Target customer re-engagementSend an email or several (without overwhelming) to those customers who haven\u00b4t repurchased from you. Captivate them back by offering discounts, promotions and exclusive products. This hack will likely draw them back to your site. Find more about this hack on this link. Share tools you find usefulExplain in an email the tools you use to get your job done. This is helpful and relevant to many people within your target customer since people have an interest in the type of tech that you use. Sharing this has proven to have high open rates, and also boost your company’s image as innovative, forward-thinking and productive. Take a look at this guide for this hack! Promote your partners in your emailsMake sure to take the time and opportunity to promote your partner and their complementary product in your email campaigns. This will show your customers that you value their satisfaction more than profiting from them. Additionally, ask your partners to do the same for you. Frequency Capping Keep track of the number of impressions a person gets by retargeting on GDN, this will help the performance of your targeting campaigns. Use this guide to cap the number of impressions per person. Pushcrew Notifications This is very engaging and is based on recent site behavior. Send your customers Pushcrew notifications to let them know about recent updates, purchase notification, cart expiration, and other sorts of reminders. These pop-ups have proven to be more engaging than sending additional emails, and it is also more likely to catch people\u2019s attention. Don’t assume your customer know what you need from themWhat might seem obvious to you might not be to your customers, take time to explain the steps of your user interface. Explain and contextualize your customers to what they need to do and why this will give meaning to the actions they are taking and increase their engagement. Use this guide for this hack. Boost by fake user activity If you want to have a community-based site, in order to begin and boost engagement of your users create popular \u0301fake \u0301profiles that constantly stimulate activity, this will help that when other users engage they encounter content and not an empty forgotten space. Follow this guide.\u00a0Adapt your pricesIf you offer a monthly, annual payment, make sure the annual option more economically convenient, by offering a discount, customers will be more likely to sign up for an annual payment and become more engaged. Use this guide to further improve this hack. Use Undos instead of Prompts When users interact with your site, give the undo option instead of prompting for confirmation. Confirm prompts are likely to have your user question their action, while the undo option is more immediate. This will let your users know they are in control and will enable them to further use your site. Use this and this guide to perform this hack.Do Founder Calls Call your customers to ask them for feedback, as long as they agree too! Make them short and if you use Skype it might be easier, the feedback you get can make an essential difference to the improvements you give your brand and improves the retention rate because your customers realize that you care. Follow this guide for this hack. Image Carousel An Image Carousel can do wonders when used correctly. These usually play an essential role in your user interface, this will save space by consolidating media and increase user engagement. To create the perfect carousel follow this guide. Additionally, take a look at this and this very helpful posts! Work with a suitable visual hierarchy An easy to follow visual hierarchy will allow your site visitors to use your platform without having to think. A proper aesthetic of color, grid system, and typography will decrease your visitor \u0301s mental load which will directly translate into your retention rates. This guide will help you work on this hack. Add personality and uniqueness to your product Avoid looking generic and display a touch of personality in your product\/service\u00b4s lading page. Mention a unique characteristic of your product like how and where it was made, what is its special feature, etc. This makes you relatable and it\u00b4s a conversation starter. Follow this guide for this hack. Give post-purchase discounts After your customer \u0301s first purchase, make sure to give them a discount for their next purchase, this will increase the chances of them returning to continue purchasing in the future. This guide tells you how to do this.\u00a0Do follow-up surveys of a previous surveyThe Qualaroo tool will help you gather the data of your surveys and come up with topics to do follow-ups on. This will target particular purchases to specific clients and provide you with information about who and why are people buying your product. This is the guide on how to hack this tip! Favicon equals legitimacy A favicon is the graphical representation of your site that appears next to your web browser in the form of a tiny square image. Favicon’s are often overlooked but it is a great way to communicate brand legitimacy. Make sure that your favicon is recognizable and unique. This guide will help you have the perfect favicon. Feature your request follow-upIf you are implementing features your customers have requested, make sure to email these people once this feature is released. This will increase your retention rates and keep your customers satisfied and appreciated, you can also automate this in CRM is necessary. Take a look at this guide in the matter. Do a post-purchase follow-upWhen a customer purchases a specific product be sure to send them a follow-up email, take advantage to ask them to give you a review and ask for a repurchase. Be sure this email is personalized to boost engagement and this will increase repurchasing rates. This guide will give you further details of this hack. Have an About PageTell people about you and your company. People care what your mission is, what you stand for, what your brand is, your story and what all of that represents. This is the ideal space to be relatable to your customers, mention what they care about and associate their values to yours. Follow this guide into writing the perfect about page. Provide confirmation insuranceIf a user engages with an action of your site, if they receive a confirmation of how their actions were registered on the site it will improve their experience and provide insurance. Take a look at this guide.\u00a0Show what is trending Have a space in your site that has trending posts, news, and products. This will become the ideal place for users to go to when the current page they are on isn\u00b4t relevant to them. Many of your users will use this site exclusively to get updated information. Follow this guide to develop this mechanism. Link your logo to your main pageThis is a very standard practice so people will try it on your website unconsciously. A clickable logo is what is expected of a good website.\u00a0Welcome people with tipsWhen you have new users, make sure the welcome email you send them has tips that will help them understand your product. This will educate your customers, and it will also make them lose their beginner fear. This guide will help you further perform this hack. Have a re-activation emailGive your inactive users a warm welcome back. Have an email template that guides people through the process of how to use your app\/site so they come back and give it another try. Make sure to use your existing content, blog posts, FAQs, etc. Follow this guide. Make it easy to make correctionsUsers sometimes type something incorrectly and giving them the option to make corrections in the forms and information they have filled makes the interaction with your site easier. Take a look at this guide for this hack.\u00a0 Have a knowledge baseHave a knowledge base your customer can access, it should include your FAQs and tutorials all together. This will save on customer support. Make sure to follow this guide. Make personalized recommendationsMake sure to add a widget that shows recommended posts and products based on customer behavior. This is a great method to increase a person’s time on site, boost conversion and increase readership. A widget at the end of your content with other similar content, for those who can’t find what they want they can continue to browse in the same outlet. This guide further elaborates on how to perform this hack.\u00a0Systemize your supportTrain your whole team on how to offer support, take the time to clearly define your procedures, that way your support system is not dependent on a single person that might not be available 24\/7. This guide elaborates on creating these procedures. Deferred Deep LinkingBefore we elaborate, this is what Deferred Deep Linking is. With that in mind, it is possible to set up a link that carries context from your site to the download of your app, which is ideal to create user journeys personalized to your user\u2019s context. By all means, if a user clicks in your web\u2019s banner that takes them to the app store, with this deferred deep link you can maintain them in the same context they were viewing in the site. Have your user connects their social accounts Make it available and easy for your users to connect their social accounts to your service. This is a great way to gain data, this can be done as a form of facilitating and making instant registration to your site through social media or by offering people a reward for connecting their accounts. Follow this guideAuto-import contactsGive options to sync their contacts from other socials, that way the can easily find out who of their contacts are also using your site. This is ideal to prevent the \u2018empty room\u2019 problem, and keep your users engaged. Take a look at this guide. Unexpected free stuffSurprise people out of the blue with free stuff, it doesn\u2019t have to be anything too pricy such as a discount, complementary products, the opportunity to win a prize or an industry report. This hack is proven to be extremely effective, follow this guide to make sure everything goes smoothly. Have an onboarding process specifically for your appThe procedures for an app are usually different from those of a website, therefore make sure to provide a customized onboarding flow targeting mobile users. Point out the sections and functions of your app and guide your users to proceed immediately with their first action. This will increase engagement rates and prevents early bounce by avoiding confusion due to a lack of instructions. These slides will guide you through this hack. Send exclusive content emails Treat your business\u2019 VIPs with emails of exclusive content just for them. This is the ideal method to reward them for their patronage, be sure to include discounts and gifts. The results of this hack are loyalty and referral. This guide will give you the specifics for this hackMultifunctional controls over multiple choicesSkip multiple choices, filters, and other distractions and instead make your UI easy to control. Multifunctional controls should make the use of your website smooth and simple, this way visitors will access rapidly exactly what they are looking for without being paralyzed. This improves your rates of discoverability and avoids clutter. Take a look at this guide for more information.\u00a0 Use a language that puts others firstPeople love good customer service, so make sure that the conversations you engage with focus on the value-added to your users instead of focusing on your self-interest. Research confirms that aligning your value-add to something your customer\u2019s needs they will be more likely to trust you, leading to repurchasing and referral. This and this guide are the perfect sources to perform this hack.\u00a0Show influencer activity in notifications Find ways to link influencer activity to the actions your users take. For instance, if someone who is followed by an influencer interacts with your user\u2019s actions elaborate an email on that. Example:\u201cJane Doe (followed by Influencer X) upvoted your answer on Quora. This will catch your customer\u2019s eye and draw them back to your platform. Have recommendations based on follower activity. Have an email campaign that suggests and recommends your users with activities based on what their followers are doing. In Twitter you can check the tweets your followers are liking.Have special welcome emails First of all, have your welcome email be a direct greeting from your company\u2019s founder, additionally take advantage of the situation and ask for feedback in the form of an open-ended question directed to the founder. This hack shows your subscriber that you care for them and it will also serve as a discovery method of how to improve your product\/service. We have 1, 2, 3, and 4 perfect guides for this hack Infinite Scrolls are your friend If your site is filled with content this is the hack for you. Excessive content can cause a slow load, which is one of the main reasons users bounce. To fix this add a \u2018false bottom\u2019, however, instead of paginating your page use the \u2018infinite scroll\u2019 which consists of your page loading more content automatically once your user hits the bottom of the page. An uninterrupted scroll is very popular because it is found to be very effective for retention. Take a look at this guide. Keyboard shortcutsMake sure to include keyboard shortcuts alongside buttons on your website that facilitate navigation. Some of the most basic ones are to allow the use of the arrow keys for forward-backward navigation. Advanced users will appreciate this resulting in higher rates of retention. Follow this guide to incorporate these shortcuts. Have responsive layouts This new decade comes with all sorts of variety of technology, which means the success of your site is linked to its compatibility with all devices and all screen sizes, which is crucial for better SEO, additionally, responsive layouts also have faster loading times. Website Magazine released that 40% of site visitors if it takes over 3 seconds to loadConstantly update people with tips Automate an email drip campaign that is constantly sharing the top tips for your industry. Be creative with the time-lapse and the number of tips you share, for instance, do a 10 part series consisting of giving one tip per week or a five-part series of daily tips. Possibilities are endless, this guide will make it easier for you. IV. REFERRAL GROWTH HACKSHave your customer refer you to their friendsThe Dollar Shave Club is a company that grew dramatically through a launch\/referral campaign and this is how they did it. Use this code to make your referral program. Use it to repeat what has been successful in the past, build a reward system with attractive prizes and be ready for attempts of fraud to be increased, because people will try to hack your system.Branding for growing Use this example of how Just Eat became top of their industry through storytelling. The goal is to become leading in your industry.Understand your users To increase customer satisfaction and improve your product\u2019s value proposition, you need to understand your users and how they use your product. Ask your users these questions: What is the primary benefit of your product? What was the original intention of using your tool\/service? Would they recommend it? And How would they describe your product?. Based on the answers to these questions improve the content of your website and communicate the benefits of your product clearly. Look how Dropbox successfully achieved this!Use several channels to get referralsCreate invitations across multiple channels, sometimes your target customers are not as likely to use email like they use Facebook, if you have this information diversify! To test this create bulk invitations across multiple channels, analyze which one works best and give your customers the option to uncheck the ones they don\u2019t want to use, try to also make it easy for your customers to invite all their contacts with just one click and offer them some sort of benefit for sharing. For this procedure, you can use YesGraph, make sure to look at this platform\u2019s tips and their Slideshare!Have fun contests and treasure hunts! Companies that do this sort of activity get high levels of interaction. Have your customers like, follow, pin, share your website or posts on the web as a task to find missing items, get clues, or participate in a giveaway. Follow these instructions to pull this off! Keep in mind than your typical \u201cLike, share and comment\u201d type of contests are losing their touch, instead give small awards to the last people that shared or liked your page, have guessing games, award users that engage the most, have a #hashtag photo contest, make a contest on the most creative way to use your product, possibilities are infinite! Use all your social platforms to promote this! Gleam.io is a great tool for this hack!\u00a0Make the people that are the most active in your social media feel specialIdentify who is your social media superstars and find out if they have influential power, make them feel special, offer free trials, if you can have a KAM program for them, give them VIP benefits, etc. IFTTT is a tool that determines what happens \u201cif\u201d people subscribe, follow you, use a particular hashtag, tag you, this tool helps you interact back, by commenting, following back, or just reminding you to interact with them later. Make sure to know which is your superstar customer\u2019s preferred social media platform to interact with them through there, liking, sharing, or just thanking them makes the difference. You can also ask them to give you a review of the public reflection of your product in exchange for a free subscription. Pay influences to refer to your product The biggest influencers out there usually DON\u2019T offer this type of service, so don\u2019t aim that high, but smaller influences will pretend to LOVE your product or service for the right price. Great tools for this are Fiverr, Socialblade, Boomopolis, Triberr, and Ninjaoutreach. Charge with TweetsKeep in mind that the average Twitter user has around 200 followers and those users that are active usually have twice as much, take advantage of this and offer your customers to pay with Tweets. Tools for this hack are Click to tweet and Pay with a tweet. Make sure to perform this hack with other AQUISITION techniques to get better results.Make everything you publish shareable Give your customers things to be proud of so they share with their friends. Have a thank you page, product basket, track of money spent, content, small quotes, attachments, and images. Make sue to gamify the experience of visiting your website so users are more engaged with interaction, make sure toy award leaders, do this by having each purchase level-up, having a shareable leader-board, an outlet that shows the videos and ideas they have viewed, give them achievements and clever pet names. Do a \u201cBad Neighborhood Check\u201d\u00a0Make sure you are not being hosted in an IP with spam. If your brand name is associated with other brands with a bad reputation it can influence and damage your reputation, this will generate a lower ranking of your search engine. The Majestic tool is useful to detect this.Have longer videos Longer viewing time increases your ranking for Google on YouTube. Make sure not to force it and that the content you deliver keeps your audience interesting.Let people know about missed referralsIf you know one of your customer\u2019s friends joined your platform without their referral let them know how they missed a chance to get credit for a referral. This will be a wakeup call for your users to be more aware of their friends who would also enjoy your products while inciting a sense of urgency to not miss out on another referral compensation. Follow this guide to perform this hack. Deep Link Referrals If you have a referral system for your users, be sure that the links you send for referral promotions are deep linked with an app install journey. Through this, you can also reward both referrers and new users for their activity with your platform, tools like Branch.io are great to automate this. Reward your contributors so they provide you with referrals Give your contributors to be the only ones who can exclusively refer your product to other people. This way people will feel honored and valued and will handle the responsibility with better care, and invite people who will likely sustain the same active behavior as them in your platform. This form of exclusivity might drive influencers to approach you. Look at this guide on the matter. Qualaroo Net Promoter Score SurveyThis is the perfect tool to understand and improve your relationship with your customers. These surveys determine how likely your customers are to recommend you to their colleagues, family, and friends. The Qualaroo NPS Survey is a tool that allows you to ask your direct traffic and return visitors about their opinion, a score they would give you and if they would be willing to promote it, visit the Qualaroo site and learn more about this hack. Offer unsolicited advice Approach site owners and influences with some unsolicited advice that links back to your content. The downside to this hack is that it is time-consuming and it has no guarantees. But it is usually very effective if you approach people properly, also you can share your advice that even if your original target doesn\u2019t acknowledge you, you might still get an interested audience. Use this guide to smoothly provide unsolicited advice. V. REVENUE GROWTH HACKSHave investments from AngelsThis is not an easy hack and requires a lot of your time, but it is very successful. You probably should know which are your highest converting acquisition channels before raising money, many experts suggest you should try to make some money on your own beforehand instead of asking for funding to start your business, this will give you more possibilities to get an Angel to guard you under their wing. To attract this type of investors create a perfect slide deck, look at these great examples and how to do it. Once you have that find the most relevant investors of your industry and reach out, Angel.co is a great platform to find them. If you manage to schedule a call so your best to keep them in the look by delivering monthly updates and your KPIs, investors are usually really open to receiving this information.\u00a0 Last, but not least have your pitch deck-ready, make sure to use this guide! And Good Luck!Validate your idea in Crowdfunding Softwares can usually go for paid ads, but hardware services\/products need Crowdfunding. This hacks also increases people\u2019s expectations and its the perfect way to create die-hard fans for your product. Take a look at these hacks to have a successful crowdfunding, make sure to also read these case studies and if you feel that you don\u2019t have the time for this there is also an option to outsource through companies like Agency 2.0.Invest and re-invest in Research DevelopmentResearch Development is how you keep your revenue afloat. There are two types of R&D, internal and external. Internal R&D requires you to work on your product\u2019s extensions within the company, communicate with your customers and keep an eye in your competitors, tackle what is out there and how you can improve, use this guide to structure your R&D budget and targets. External R&D is for acquiring product and service extensions, it could even be cheaper both in money and time and it links you to a company that has the features you are lacking, this is a great example of how it should work.\u00a0 Find out what works best for you, Internal R&D works great for cross-selling and\/or up-sell, while External R&D works great to cross-sell to old and new users.Cross-sell your digital and art creatives\u00a0 If you re looking to have your customers pay for books, videos or whatever content you have created, you need to sign up at Gumroad, upload your digital art and creatives and just start selling, use acquisition hacks to increase traffic your store and the rest will be done by Gumroad.Create partnerships Instead of building a new department in your company, or outsourcing service, make a partnership with a company that can offer an extension to your service. This is a particularly great hack if you are in your bootstrapping stage. See this example of how this hack usually works, which can give you a competitive advantageAutomate!Gather all your data and let it talk to you, use Google analytics guide to know how to analyze your acquisition data, Kissmetrics and Mixpanel are great tools for your activation data and customer behavior, reduce your Churn to improve your retention and invest your time in referrals through the Linkody tool because they work wonders!. Do A\/B TestingDO NOT DO A\/B TESTS IF YOUR SAMPLE IS UNDER 100K. This is a complicated hack, so even if you have 100k plus sample think twice, to make up your mind look at this analysis of the takeaways of A\/B testing, and this analysis of what works with the on-page design. Additionally, read this guide and if you decide to go for it, Optimizely and VWO are the tools you\u2019ll need.A\/B Test your Hero Section formatThe Hero section of your website is the first impression your clients get from you, A\/B Test which format is more to your audience\u2019s liking. This will make your visitors less likely to bounce and more likely to convert. Social Media content Know what topics your audience is into by A\/B testing your content and finding out what is more engaging. You can use Bit.ly for each post to track what gets more clicks, this is how you will find out if your audience is more into articles, images, casual conversations, etc. Look at this guide on how to perform this hack.Try to gain subscribers BEFORE you launch Many successful businesses managed to get around $100,000 as monthly revenues a year after their launch because they managed to create a strong community by the time of their launch.Do you have a strong email community? Use it! There are people out there making great amounts of revenue on the sole fact they have a strong email community without even selling anything! This is done through affiliate commissions, have your list and target market available to others and gain from their success.Email outreach has the highest Return Of Investment When an email is compared to other forms of social media in regards to revenue, email usually has a high percentage over other platforms. Email also has the highest conversion rate per session than other outlets, this is mainly because email use is the most popular activity on smartphones among users ages 18 – 44 and therefore over 70% of purchases done through mobiles are through promotional codes received by email. Keep in mind that in the world there are around 2.6 billion email users, making it the only independent, decentralized platform of communication.You can target people based on their income\u00a0 Particularly if you are using Facebook Ads, their database if very accurate in knowing people\u2019s income, this will help you target people who can afford the product and service you offer. If you have a B2B product\/service, figure out their funding stage (Bootstrap, Pre-seed, Seed, Series A, B\u2026) This is a great technique to improve the quality of your audience and the effectiveness of your targeting plans. To be updated every week. Check back regularly for new growth hacks.