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  2. The AARRR model
  3. Acquisition
Stage 1 of 5

Acquisition

How do buyers find you?

Acquisition is the top of the model. It covers every way a buyer first meets you: an ad, a search result, a cold email, a trade fair. The agents here find the accounts, write the message and watch the competition.

  • Qualified visitors
  • New leads
  • Cost per lead
  • Share of search
A spyglass on a ship rail pointed at small boats on the horizon

117 Acquisition agents

Each agent does one job. The operator picks which ones run this week. Open any agent to see what it does.

Where does your acquisition leak?

Book a free intro call. We look at your numbers for this stage, live, and tell you what we would test first.

Book a free intro call

We take 3 new clients a month. One seat is left.