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  2. The AARRR model
  3. Revenue
Stage 3 of 5

Revenue

Do they pay, and how much?

Revenue is where the model meets the bank account. In B2B the work that wins the deal is the work that keeps it: follow-up, proof, the right offer at the right time. So Revenue shares its agents with Retention and we do not count them twice.

  • Pipeline value
  • Win rate
  • Deal size
  • Sales cycle length
An open treasure chest with stacks of orange and cream coins

The agents Revenue shares with Retention

These agents keep customers and grow accounts. In B2B that is where most revenue is won.

Where does your revenue leak?

Book a free intro call. We look at your numbers for this stage, live, and tell you what we would test first.

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