ICP Website Audit

What it does

Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors.

Where it fits

ICP Website Audit works the Activation stage of the AARRR model. Do they take the first real step? Turn visitors into qualified leads. Landing-page audits, ICP fit, message match, voice.

How it runs

• The operator picks it when an experiment in your growth model needs it.
• The agent does the work and reports back to your dashboard.
• A human reviews the output before anything reaches a buyer.